A common blogging misconception is that you need to have tons of traffic to make money, which is simply not true. You just need to have the right traffic.
My mental health blog started making money long before I hit the 10,000 page view mark, through affiliate sales and sales of my own digital book.
The one downside to having lower blog traffic however, is that you don’t make as much money from advertising.
I was probably making about 4p a day at the most through Google Adsense and I didn’t qualify for the higher paying Ad networks because my traffic was low.
What I really wanted to do, was qualify for Mediavine, as I’d heard so many good things about them but as they require you to have at least 25,000 sessions a month (not page views, actual sessions) I needed to work on my traffic before I could apply.
(This post contains affiliate links – click here to read my full disclosure policy.)
Doubling my blog traffic and qualifying for Mediavine
It took me one month to go from 11,000 sessions (14,000 page views) to the 25,000 sessions (32,000 page views) I needed to qualify for Mediavine, as you can see by my Google Analytics below.
Seeing my little mental health blog get 1,000 page views a day felt epic and I really wasn’t expecting my traffic to spike that quickly.
If you want to know what I did to make this happen so you can double your traffic too, here’s what I did to double my traffic…
The first thing I did was read Traffic Transformation Guide: 21 Strategies I Used to Increase My Monthly Page Views from 17k to 400k+ in 10 Months by Lena Gott.
Out of all the courses and guides I’ve purchased, this was by far the best investment.
If you’re stuck in a blog traffic rut, I highly recommend the Traffic Transformation guide. It’s jam packed with information and it’s really easy to follow, unlike other courses I’ve taken.
What you get from the guide:
- 100+ page step-by-step guide to increasing your blog traffic
- 40 minute training video for keyword research and optimisation
- Bonus guide on how to get thousands of more page views from existing content
The one thing I love about this guide more than the blog traffic it’s helped me obtain, is the fact I keep referring back to it and learning something new.
My traffic keeps rising because of the strategies I learnt in this guide but you may get even more traffic than I did, depending on your niche and how much more time you have to work on it!
If you want to dip your toe into the guide without making an initial purchase, you could try the FREE Blog Traffic Bonus Guide first.
Post more consistently
Last year I wasn’t writing very much because I’d just had twins and life was pretty hectic. I probably wrote one blog post every 2 months or something like that.
I wasn’t consistent at all in my approach and while my page views didn’t go down as such during the time I took off, it didn’t go up when I posted something new and I lost a lot of my engagement.
Part of doubling my blog traffic was down to consistently writing good content.
If you read a blog post and then decide you like it so much that you want to read more, would you bother following that blog or connecting with that blogger on social media if their last post was months ago?
You’d likely assume that the blog had been abandoned or that it wasn’t really worth subscribing if nothing new was being posted.
I started posting 2-3 times a week, which not only helped keep my blog fresh but it gave me lots more content to pull traffic in with.
Remembered my email list
I had over 1,000 subscribers in my email list who had signed up through my free email course.
For some reason, I actually didn’t think of sending an email out to my list about my latest blog post.
The second I started sending them a summary and link for my new posts, I’d see a spike in my blog traffic.
What’s the point in having email subscribers if you don’t direct them back to your blog?
I have used Tailwind as a scheduler for a while, which helped me get my blog from 2,000 page views to 10,000 page views in 3 months but I had never paid much attention to Tailwind Tribes.
I decided to start making an effort with Tribes and signed up to as many Tribes as my subscription would allow.
Every time I’d create a new post and Pin it to Pinterest, I’d also add it to Tailwind Tribes.
My pins got shared a lot more and I therefore started getting more traffic from Pinterest.
The great thing about Tailwind Tribes, is that unlike group boards on Pinterest, you have to re-pin from other people.
Which means your Pin is far more likely to get re-pinned from a Tribe than it is in a group board.
Paying more attention to SEO
While Pinterest is an easier and quicker source of blog traffic, it’s not very consistent.
My Pinterest related blog traffic dips from time to time, especially during a holiday when everyone is searching for specific recipes and party ideas.
Seeing results from Search Engine Optimisation (SEO) may take a lot longer but the blog traffic you get from Search Engines is much more consistent and longer lasting.
After reading Traffic Transformation, I had a much clearer idea of how to optimise my blog posts and do keyword research.
I now keyword research before writing every blog post and have seen a vast improvement on where I rank in Google for different search terms.
How quickly you will be able to double your own traffic depends on how much work you are willing to put in but don’t worry if it doesn’t happen as fast.
As long as you can see your traffic generally increasing, you’re on the right track and don’t panic if you have days where your traffic dips either! Some days and months are just better for traffic than others.
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